Content / Editing · 4 how-tos
Writing, editing, voice
The craft pieces — what separates "AI-shaped" from "indistinguishable from human."
Every standard B2B function, rewritten for the age of AI. Practical, specific, tested across real engagements. Each article comes with a copy-paste Claude prompt you can use today. No fluff, no email gates.
Plain-English guides for bright, busy, non-technical professionals. What is different, what is safe, how to set it up, and how to get real time back.
Copy-paste prompt libraries for every B2B function. Each is annotated with when to use it and built to drop into a Claude Project loaded with your team's context.
What AI consulting actually covers, how to hire well, what it costs, and the right-sized version for small business, enterprise, and generative work. Buyer-first guides, not sales pages.
Should you build a CRM, buy one, or go AI-native? Plain-English guides on the build vs buy decision, the real costs, the DIY options, and a calculator to run your own numbers.
The emerging AI voice platform category, compared honestly. Developer platforms vs no-code builders vs managed enterprise, where voice pays off first, and how an agent fits an AI-native motion. Reviews and head-to-heads of Vapi, Retell, Synthflow, and more.
The flagship Treetop annual report, the supporting state-of slices, and the free interactive tools you can run on your own team in under a minute.
Independent competitive teardowns, category analyses, and honest tool reviews from an AI-native GTM perspective. No affiliate arrangements. No sponsored placements.
From foundational positioning to tactical execution. Each shows how to use Claude for a specific marketing task.
Prospect research, outreach, prep, proposal writing. End-to-end sales motion guides.
From handoff to retention. The CS motion rebuilt around AI.
Process documentation, vendor work, knowledge management.
Strategic memos, planning, all-hands, board prep. The leadership operating system.
The craft pieces — what separates "AI-shaped" from "indistinguishable from human."