Get CMO-level strategy and execution for a fraction of the cost. We own your GTM architecture, lead your team, and deliver results.
New to the model? Start with What is a fractional CMO for the full primer, or jump to cost benchmarks and timing guidance.
We audit your current positioning, competitive landscape, and revenue model. Then design a scalable, AI-native GTM framework aligned to your business goals. This includes ICP definition, channel prioritization, messaging hierarchy, and a 90-day execution roadmap your team can run from day one.
We work embedded with your marketing, sales, and product teams. We set KPIs, run weekly syncs, and keep everyone aligned to the plan. For teams without a dedicated marketing director, we serve as the direct manager for content, demand gen, and product marketing staff, handling hiring briefs, performance reviews, and agency oversight.
We oversee campaign launches, track conversion metrics, optimize based on data, and iterate. You see traction within weeks, not quarters. Typical deliverables include a live ABM campaign, SEO content calendar, email nurture sequence, and paid channel testing framework, all built in the first 60 days.
The Fractional CMO engagement is priced as a flat monthly retainer with a 90-day minimum. There is no public rate card, because the range from a light advisory relationship to a full interim CMO is too wide to price with one number. Every engagement is scoped on a 30-minute strategy call and quoted before you commit to anything.
Anchor: most engagements land between what the Embedded subscription costs and what a full-time CMO would cost. The retainer covers Bill's time, the tooling that runs the engine, and management of any doers on your team.
Three common options for B2B marketing leadership. Each has a place, but fractional CMO closes the gap between underpowered agency retainers and the cost and timeline of a full-time hire.
| Factor | Fractional CMO | Full-Time CMO | Marketing Agency |
|---|---|---|---|
| Cost model | Custom monthly retainer | Full salary + equity + benefits | Monthly retainer, project fees |
| Time to start | 1 to 2 weeks | 3 to 6 months (search + notice) | 2 to 4 weeks |
| Strategic ownership | Full ownership | Full ownership | Executes, does not own strategy |
| Manages your team | Yes | Yes | No |
| GTM architecture | Core deliverable | Depends on background | Rarely included |
| AI-native tooling | Built in | Varies by hire | Varies by agency |
| Equity / benefits cost | None | 0.25% to 1.5% equity + full benefits | None |
| Flexibility to scale hours | Yes, month to month | Fixed salary regardless of need | Scope change process required |
A proven CMO on your terms. Retainer scoped to the hours and outcomes you actually need. No salary and equity commitment for a role you may not need at full-time in a year.
You get battle-tested GTM frameworks from someone who's scaled multiple B2B revenue engines. No ramp-up time, immediate impact.
Increase hours during product launches or campaigns. Scale back once the system is running. No long-term overhead commitment.
Product-market fit is proven. Sales is strong. You need CMO-level marketing strategy to accelerate growth without adding fixed cost.
You're hiring fast and need a strategic voice in the room. Fractional CMO provides direction without the VP salary expense at this stage.
Entering a new segment, new geo, or new use case. You need GTM architecture fast. We architect it, your team executes it.
We architect your GTM around AI tooling: Claude for content, lead scoring, and sales playbooks. This reduces campaign cycle time, improves targeting precision, and scales your team's output without adding headcount.
AI-powered lead scoring and account mapping. Know who to target before you spend on ads.
AI generates copy, subject lines, and landing page variations. Test at scale with minimal manual effort.
Answer these quick questions to see if fractional CMO leadership is the right next step for your team.
If you checked 3 or more, let's talk.
Book a Strategy CallBook a 30-minute call with Bill to walk through your situation and what a fractional engagement would look like. Or start with the $1,500 AI Audit for a written roadmap.
Thirty minutes, no pitch deck. We'll look at where your revenue motion stands today and map what an AI-native overhaul would realistically involve.
30-minute call · No pitch deck · An honest look at your revenue motion
Local fractional Chief Marketing Officer coverage across the US. Same operator, same GTM playbook, wherever your team sits.