Treetop provides fractional CMO services for B2B companies at $5M–$50M. We design the AI-native GTM architecture, lead execution, and transfer a working revenue system to your team — in 90 days.
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A fractional CMO is a senior marketing executive who works with your company on a part-time basis — typically 20 to 40 hours per month — as a member of your leadership team. They own go-to-market strategy, manage internal and external marketing resources, and report performance to your board.
The difference from an agency: they're accountable for pipeline outcomes, not deliverables.
Senior leadership, GTM ownership, board reporting, strategy and execution — at 20–40 hours per month. Typically $5K–$15K/mo vs. $250K+ in fully-loaded salary.
Executes specific activities — ads, content, SEO — but does not own GTM strategy, manage your team, or report to your board. Accountable for deliverables, not revenue.
6–12 months to hire, $250K–$350K/year fully loaded, 90 days to ramp, and the risk that they leave with the system in their head rather than documented for your team.
Fractional CMO engagement is most effective at B2B companies between $5M and $50M in revenue with a working revenue motion to build on.
Your pipeline is founder-dependent — deals come in when you push, not when the system pulls
Your board is asking for marketing ROI and you can't give them a clean answer
You've bought AI tools but they're siloed — Clay, Gong, Apollo — and the system isn't connected
You're preparing for a growth push and need senior GTM strategy to lead it
You tried a full-time marketing hire and it didn't produce the architecture you needed
Your closest competitor just rebuilt their revenue motion around AI and your team noticed
Most fractional CMOs give you a strategy deck. Treetop designs and implements an AI-native GTM architecture — ICP model, outbound system, pipeline intelligence, revenue workflows — and hands off a working system your team owns. The transformation is yours when we leave.
A living ICP model that refines itself from win/loss data, intent signals, and conversion patterns — not a static document that goes stale in 90 days.
Outbound rebuilt around AI enrichment, true personalization at scale, and signal-based sequencing. Your team touches accounts the system has already pre-qualified.
Dashboards and attribution that connect every GTM activity to revenue outcomes. You can tell your board exactly what your marketing investment is producing.
Automations and AI-powered handoffs that let a leaner team produce 3–4x the qualified pipeline without adding headcount proportionally.
Most engagements go from first call to a working AI-native revenue motion in 90 days. Your team owns everything at the end.
Audit your current GTM motion — ICP definition, outbound performance, pipeline mechanics, AI tool ROI — and identify exactly where the transformation opportunity lives.
Design and implement the AI-native GTM architecture: dynamic ICP, AI-augmented outbound, pipeline intelligence, and the connected workflows that tie them together.
Own the narrative internally. Build the frameworks, language, and metrics to report your AI investment to your board with confidence.
Hand off a documented system your team owns and can scale. You leave with a working AI-native revenue motion and the playbook to run it.
Answer 6 questions about your company's stage, GTM motion, and marketing challenge. Get a personalized CMO Readiness Score with analysis — delivered to your inbox in under a minute.
The questions B2B executives ask before committing to a fractional CMO engagement.
A senior marketing executive who works with your company part-time — typically 20 to 40 hours per month — as a member of your leadership team. They own go-to-market strategy, manage internal and external marketing resources, and report performance to the board. Same leadership output as a full-time CMO at a fraction of the cost.
Fractional CMO services typically range from $5,000 to $20,000 per month depending on scope and seniority. This compares to $200,000 to $350,000 per year for a fully-loaded full-time CMO hire. Treetop engagements are scoped after an initial discovery call based on your company's stage and GTM complexity.
At Treetop: diagnose the current GTM motion and identify transformation leverage (weeks 1–2), design and implement the AI-native GTM architecture — dynamic ICP, AI-augmented outbound, pipeline intelligence (weeks 3–6), build the internal reporting narrative and board metrics (weeks 7–10), and transfer a documented system your team owns and can scale (weeks 11–12).
An agency executes specific activities but doesn't own strategy or revenue outcomes. A fractional CMO operates as a leadership team member — owning GTM architecture, managing agencies, reporting to the board, and accountable for pipeline results. Treetop is not an agency.
B2B companies between $5M and $50M in annual revenue with a working revenue motion. Pre-product-market fit companies are better served by a go-to-market advisor at earlier stage. Companies above $50M typically need a full-time CMO or a VP of Marketing.
The AI-native GTM architecture. Most fractional CMOs bring strategic frameworks. Treetop designs and implements an AI-powered revenue system — dynamic ICP, intent-signal outbound, pipeline dashboards, automated workflows — and transfers ownership to your team. You own the system when the engagement ends.
They found a partner who'd done it before and started. That's the 30-minute conversation we begin here.
30-minute call · No pitch deck · No commitment