You have product-market fit. You need a repeatable, AI-native GTM motion. Treetop builds the architecture, leads execution, and transfers a working system to your team — in 90 days.
6 questions · Free · Results in your inbox
At $5M–$20M ARR, most B2B SaaS companies are growing — but not systematically. Deals come in because the founder is pushing or because of one strong channel. The pipeline isn't consistent and the board is starting to notice.
Your pipeline is founder-dependent — deals close when you push, not when the system pulls
You've hired marketing managers but they need strategic leadership to be effective
Your board wants ARR attribution by channel and you can't give it to them cleanly
You've bought Clay, Apollo, and Gong but they're not connected to a coherent motion
Competitors that moved to AI-native GTM 12 months ago are outpacing you on pipeline efficiency
Most fractional CMOs deliver a roadmap. Treetop designs and implements a connected AI-powered revenue system and transfers it to your team. You own it when we leave.
A living ICP that updates from win/loss data, intent signals, and real customer conversion patterns — not a static spreadsheet your team ignores after 60 days.
Outbound sequences that fire when intent signals appear — not on a calendar schedule. True personalization at scale. Your SDRs touch accounts the system has already pre-qualified.
ARR attribution dashboards that connect every GTM activity to revenue. You can tell your board exactly what's working and why — and which channels to double down on.
Automations and AI-powered handoffs across the full funnel. A smaller team generating 3–4x the qualified pipeline. The architecture your next marketing hire scales into.
This works best when there's a working revenue motion to rebuild around. Pre-PMF is too early. Above $50M, you likely need a full-time CMO.
B2B SaaS at $5M–$50M ARR with a working sales motion
CEO, CRO, or COO who needs to stop being the marketing department
Series A/B company preparing a board narrative on GTM efficiency
Company with AI tools but no connected architecture
Founder who wants a system that runs without constant involvement
Companies still finding product-market fit, pre-revenue, or looking for a junior marketing manager to execute a pre-built strategy. Fractional CMO engagement requires a working motion to transform.
6 questions on your company's stage, marketing motion, and challenge. Get a CMO Readiness Score with personalized analysis — delivered in under a minute.
What founders and executives at SaaS companies ask before committing to a fractional CMO engagement.
Owns go-to-market strategy, builds the marketing architecture, leads demand generation, manages content and product marketing, and reports performance to the executive team and board. At Treetop, specifically: builds a dynamic ICP model, implements AI-augmented outbound that fires on intent signals, and creates pipeline dashboards that connect every marketing activity to ARR outcomes.
Typically at $2M–$5M ARR when you've outgrown founder-led marketing but aren't ready for a full-time CMO hire. Common signals: pipeline is inconsistent, board is asking for marketing ROI metrics you can't produce, you have PMF but no repeatable demand generation motion, or you're preparing for a Series A or B and need a documented GTM architecture.
A Head of Marketing at your stage typically executes within a strategy someone else built. A fractional CMO builds the strategy and the architecture — then transfers it. The fractional CMO also brings board-level credibility and the pattern recognition of having built GTM systems across multiple companies, not just one.
You're likely using AI tools — Clay, Apollo, Gong — but they're not connected into a coherent motion. AI-native GTM means the entire revenue architecture is designed around AI from the start: the ICP updates from real data, outbound fires on intent signals, pipeline dashboards connect every activity to ARR automatically. The gap between AI-tool users and AI-native companies compounds every quarter.
Fractional CMO services for B2B SaaS typically range from $6,000 to $18,000 per month depending on scope. This is a fraction of the $200K–$350K fully-loaded cost of a VP of Marketing or CMO hire. Treetop engagements are scoped after an initial discovery call.
They found a fractional CMO who'd done it before and started. That's the 30-minute conversation we begin here.
30-minute call · No pitch deck · No commitment