Fractional CRO · Retainer, custom scope

Fractional CRO. Revenue architecture without the full-time cost.

A fractional CMO owns marketing. A fractional CRO owns the number. Sales pipeline, marketing-to-revenue alignment, CS expansion, and the forecasting model that makes all of it predictable.

Book a strategy call → Or see Fractional CMO instead
The distinction that matters

CRO owns the number.
CMO owns the pipeline.

Both matter. But if your company has a revenue problem (not just a marketing problem), you need someone accountable to the full motion from first touch to closed-won to expansion.

Fractional CMO
Marketing-Led Growth
Owns positioning, pipeline generation, brand, content, and demand gen. Accountable to MQL targets, CAC, and campaign ROI. Reports into CEO or COO. Right fit when marketing is the primary gap.
Fractional CRO
Revenue-Led Growth
Owns the full revenue motion. Marketing alignment, sales process, CS expansion, and the forecast. Accountable to ARR, NRR, and win rate. Right fit when the gap spans multiple functions or the CEO is still wearing the revenue hat.

If your sales team is strong but not hitting quota, if marketing and sales blame each other, or if your forecast is a guess, that is a CRO problem, not a marketing problem.

What you get

The revenue architecture
Bill builds in 90 days.

Not a strategy deck. Not recommendations. A working revenue system with owners, metrics, and accountability at every stage.

01
Revenue diagnostic and baseline
Weeks 1 and 2. Full audit of your pipeline, win rates, sales cycle length, lead sources, and handoff processes. You get a clear picture of where revenue is leaking and why, with a prioritized fix list.
02
GTM alignment: marketing to sales to CS
Weeks 3 to 5. Redefine your ICP, requalify your pipeline stages, establish SLAs between marketing and sales, and build the expansion motion in CS. Everyone works the same playbook.
03
Sales process and enablement
Weeks 4 to 7. Rebuild or sharpen your sales motion: discovery framework, demo structure, objection handling, proposal process. Reps stop winging it. New hires ramp 40 percent faster.
04
Forecasting model and revenue cadence
Weeks 6 to 9. Build a forecast you can trust: stage-weighted pipeline, historical conversion by rep and segment, leading indicators. Weekly revenue reviews that actually surface problems early.
05
Ongoing CRO leadership
Month 3 and on. Weekly revenue reviews, pipeline management, rep coaching, quarterly planning. You get CRO-level leadership at a fraction of what a full-time hire would cost.
Who this is for

Three situations where a
fractional CRO changes everything.

Situation 01
The VP of Sales who is burning out
Your VP Sales is also doing RevOps, marketing strategy, and CS escalations. They are good at sales, not at building a revenue organization. A fractional CRO takes the architecture off their plate so they can close deals.
Situation 02
The CEO still wearing the revenue hat
You are still the de facto CRO. Every deal goes through you. You know this does not scale. A fractional CRO builds the system that lets you step back, with confidence the number still gets hit.
Situation 03
Post-Series A scaling
You raised. Now you need to 2x or 3x ARR in 18 months. You cannot afford to figure out your sales process while the clock is running. A fractional CRO builds the machine at the pace the round demands.
Track record

38 GTM systems built.
$127M+ in pipeline generated.

4.2x
Average revenue multiple
Across engagements where full revenue architecture was implemented.
90
Days to velocity
From kickoff to a working revenue system with real accountability and a forecast you can trust.
$5M to $50M
The right stage
B2B companies with product-market fit and a revenue motion that needs architecture, not invention.
See the full ladder → See Results → Fractional CMO →
How we engage

Retainer, scoped to fit.

Fractional means focused. You get CRO-level thinking applied to your specific revenue problem, not someone splitting attention across ten clients. Every engagement is scoped on a strategy call and quoted as a flat monthly fee before you commit.

90-day build
Revenue architecture engagement
Three focused months to diagnose, redesign, and implement your revenue system. Includes 2 to 3 days per week on-site or embedded availability, weekly executive reviews, and full documentation so your team can own it after.
Ongoing
Fractional CRO retainer
Monthly engagement for CRO leadership: pipeline reviews, rep coaching, forecast calls, board prep. Typically 8 to 12 hours per week. Minimum 3-month commitment. Right after the 90-day build, or for companies that need ongoing senior revenue leadership.
Pricing

Retainer, custom scope. Every engagement is quoted before you commit. Anchor: most engagements land between what the Embedded subscription costs and what a full-time CRO would cost.

Get in touch

Stop guessing at your
revenue ceiling.

Tell us where you are stuck. We tell you whether a fractional CRO is the right move, and what it would look like.

We will be in touch.

Expect a response within one business day. To move faster, book directly at calendar.app.google.

More from Treetop
Fractional CMO
Marketing-led growth
CMO-level strategy without the CMO comp package.
The full ladder
Diagnose, Run, Lead
Every way to work with Treetop, grouped by phase of the engine.
Revenue Engine Audit
$1,500 · 5 days
Written diagnosis of your current engine, credited toward the retainer.
The Revenue Engine Method
Memory, Intelligence, Motion
The three phases every engagement runs through, in this order.
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