Named client engagements

Nine engagements, named clients, real numbers.

Nine fractional engagements across DTC, B2B SaaS, connected fitness hardware, and financial services. Every client is named. Every number came out of the engagement, not a model. Where a figure is not mine to publish, it is left out rather than estimated.

These are named client engagements, published with the consent of the client. No composites, no illustrative figures, no synthesized examples. If you want to check a claim, the client is listed and you can go ask them.

All case studies

Browse by industry & outcome

DTC · Meal Kit · Pre-Acquisition
+66%
revenue in 6 months, then acquired by HelloFresh
Factor_, DTC meal kit CMO during the HelloFresh acquisition year
Named client. Fractional CMO engagement that scaled paid acquisition from $0 to $4K+/day, cut blended CAC from $129 to $64, lifted email channel revenue 1,100%, and contributed to the trajectory that landed Factor_ on the INC 5000 list in 2017+2018 and resulted in the HelloFresh acquisition.
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B2B SaaS · Fitness
800%
revenue growth over 6 years
Hapana, global fitness SaaS, 150 → 1,200+ locations
Named client. Six-year fractional Head of Marketing & GTM Strategy engagement supporting global expansion across NA, EMEA, APAC. +22% enterprise close rate, -30% evaluation cycle, +15-25% ARPU.
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Enterprise SaaS · Asset Mgmt
+40%
forecasting accuracy
EZO.io, enterprise SaaS revenue systems + GTM infrastructure
Named client. Ongoing fractional Revenue & Systems Lead engagement. End-to-end HubSpot ecosystem, 100+ executive dashboards, -25% time-to-live deployments, +24% enterprise-qualified opportunities.
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DTC · Specialty Product
245%
YoY revenue growth
The Stack System, 245% YoY DTC revenue growth
Named client. 12-month fractional engagement. Paid social + paid search built into primary revenue channel. 20-36x ROAS on Meta. 200% ROI evergreen influencer partnership.
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DTC · Transformation
400%
YoY revenue (year 1)
The Axle Workout, B2B-to-DTC pivot, 400% YoY growth
Named client. 3-year Chief Marketing & Revenue Officer engagement. COVID-era pivot from B2B group exercise to DTC subscription. Shopify CVR 0.45% to 1.27%; $150K to $775K DTC revenue in 18 months; $400K virtual coaching ARR.
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Financial Services · Enterprise
$200K
enterprise contract, 6-yr relationship
Synchrony Financial, $200K enterprise lead-gen from cold LinkedIn pitch
Named client. Custom enterprise lead-generation engagement for motorcycle dealership financing vertical. Sourced via cold LinkedIn pitch to an SVP. Six-year client relationship that followed.
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Connected Hardware · B2B GTM
$1.5M+
pipeline at Ecofit alone
Connected fitness hardware portfolio, 4 brands, B2B GTM
Named clients: Styku, Ecofit, Vertimax, Core Health & Fitness. Cross-portfolio fractional GTM across hardware brands selling B2B to operators and dealer networks. 300 SQLs at Styku, $1.5M+ pipeline at Ecofit, 17-persona SEO at Vertimax, $90K Core Health website project.
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Fitness · AI Lead-Gen
Lowest CPL
in location history
Gold's Gym × FitCopilot.ai, pioneering AI lead-gen at a franchise
Named clients. AI-driven gym lead-generation MVP deployment at Gold's Gym Newburgh/Middletown via FitCopilot.ai (the productization of Treetop's fitness GTM patterns). 16 data points per prospect, AI equipment recommendations, 120 leads in 2 weeks, lowest CPL ever recorded at the location.
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DTC · Food / Prepared Meals
5×
email channel CTR lift
Eat Clean, DTC food fractional CMO, 5× email revenue
Named client. Ongoing fractional CMO at a DTC prepared-meal brand. Email nurture revamp drove 5× CTR and grew email acquisition revenue from $1.2K to $7.4K/mo. Plus $1M+ growth-spend allocation framework and SEO strategy designed for the AI-search era.
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