35+ terms · plain English · citable

The AI & GTM glossary.

Plain-English definitions of the AI, go-to-market, and fractional executive vocabulary B2B buyers and operators encounter. Each term gets a citable definition; many include the practical implications for buyers and operators.

Models & platforms

Models & platforms

What is an LLM?
Large language model, explained for business buyers.
What is a foundation model?
The underlying AI everything else is built on.
What is Claude AI?
Anthropic's assistant for business use.
What is Claude Sonnet?
Anthropic's workhorse model.
What is Claude Opus?
Anthropic's most capable model.
What is Claude Team?
Anthropic's mid-tier business plan.
What is Claude Enterprise?
Anthropic's top-tier plan for larger orgs.
What is Claude Projects?
Configurable workspaces with loaded knowledge.
What is Claude Code?
Anthropic's terminal-based coding assistant.
What is enterprise AI?
The category, defined for B2B buyers.
Technical concepts

Technical concepts

What is a system prompt?
The instructions that shape every conversation.
What is a context window?
The amount of text an LLM reads at once.
What is context engineering?
Designing what AI agents know.
What is prompt engineering?
The discipline of writing effective AI prompts.
What is fine-tuning?
Customizing models to your domain.
What is RAG?
Retrieval-augmented generation, explained.
What is a vector database?
The storage layer for embeddings.
What is multimodal AI?
AI that handles text, image, audio, video.
What is an AI hallucination?
When the AI confidently makes things up.
What is tool use in AI?
When the AI does more than just talk.
What is an MCP server?
Model Context Protocol, explained.
What is MCP (Model Context Protocol)?
The standard for AI tool integration.
Patterns & products

Patterns & products

What is an AI agent?
AI that takes actions, not just responds.
What is agentic AI?
AI systems that pursue goals across multi-step workflows.
What is AI orchestration?
Connecting AI workflows into systems.
What is an AI copilot?
The user-facing pattern for AI assistance.
What is computer use AI?
AI that controls a computer like a human.
Business & market

Business & market

What is AI consulting?
The category, who it's for, what to expect.
What is AI implementation?
Beyond strategy: actually shipping AI into production.
What is an AI audit?
The diagnostic-first approach to AI rollout.
What is an AI-native company?
How AI-native companies are structurally different.
What is AI-native GTM?
Go-to-market for the AI era.
What is an AI rollup?
The acquisition pattern transforming mid-market.
What is a fractional executive?
Part-time C-level operators for mid-market.
What is GTM strategy?
Go-to-market strategy, defined.
What is RevOps?
Revenue operations, explained.
What is product-led growth?
The PLG motion for B2B SaaS.
What is conversion rate optimization?
CRO, defined for B2B marketers.
What is customer lifetime value?
LTV math for B2B and consumer businesses.