35+ terms · plain English · citable

The AI & GTM glossary.

Plain-English definitions of the AI, go-to-market, and fractional executive vocabulary B2B buyers and operators encounter. Each term gets a citable definition; many include the practical implications for buyers and operators.

Models & platforms

Models & platforms

Technical concepts

Technical concepts

Patterns & products

Patterns & products

Business & market

Business & market

Full A-Z index

Every term, A to Z

Every glossary term Treetop publishes, listed alphabetically. Each one links to a plain-English definition with the practical implications for buyers and operators.

What is a foundation model?
What is a fractional CHRO?
What is a fractional CTO?
What is a fractional executive?
What is a fractional head of growth?
What is a system prompt?
What is a vector database?
What is A/B testing?
What is account based marketing?
What is activation rate?
What is AEO?
What is agentic AI?
What is aha moment?
What is AI consulting?
What is AI implementation?
What is AI native GTM?
What is AI orchestration?
What is an AI agent?
What is an AI audit?
What is an AI CMO?
What is an AI copilot?
What is an AI hallucination?
What is an AI native company?
What is an AI rollup?
What is an LLM?
What is an MCP server?
What is annual contract value?
What is annual recurring revenue?
What is attribution modeling?
What is brand equity?
What is brand positioning?
What is buyer persona?
What is category creation?
What is category design?
What is category king?
What is churn rate?
What is claude AI?
What is claude code?
What is claude enterprise?
What is claude opus?
What is claude projects?
What is claude sonnet?
What is claude team?
What is computer use AI?
What is content marketing?
What is context engineering?
What is context window?
What is contract value?
What is conversion funnel?
What is conversion rate optimization?
What is customer acquisition cost?
What is customer effort score?
What is customer lifetime value?
What is customer satisfaction score?
What is dark funnel?
What is demand generation?
What is enterprise AI?
What is fine tuning?
What is first party data?
What is GEO?
What is go to market fit?
What is gross merchandise value?
What is growth hacking?
What is growth marketing?
What is GTM strategy?
What is ideal customer profile?
What is inbound marketing?
What is intent data?
What is lifecycle marketing?
What is logo churn?
What is marketing qualified lead?
What is MCP model context protocol?
What is monthly recurring revenue?
What is multi touch attribution?
What is multimodal AI?
What is net promoter score?
What is net revenue retention?
What is northstar metric?
What is outbound marketing?
What is performance marketing?
What is pipeline velocity?
What is product led growth?
What is product market fit?
What is product marketing?
What is prompt engineering?
What is RAG retrieval augmented generation?
What is revenue churn?
What is revops?
What is sales qualified lead?
What is serviceable addressable market?
What is serviceable obtainable market?
What is share of voice?
What is third party data?
What is tool use in AI?
What is total addressable market?
What is vanity metrics?
What is zero click search?
What is zero party data?
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