Three ways to work with Treetop, grouped by the phase of the Revenue Engine Method each one installs. Start where you are. Climb when you are ready. No step locks you into the next, and no call is required to begin at the floor.
See exactly where you stand. Live competitive data, a written diagnosis, and a 90-day roadmap you can act on whether or not you keep working with us.
Keep the diagnosis current and get a strategist on call. Always-on, productized, cancel any time. Climb only when you need more.
A senior operator takes accountability for the number and runs the plan. Retainer, custom scope, always a flat monthly fee. Starts with a strategy call so both sides know the fit.
Everything below a rung is generally included when you climb. Scroll to compare across the whole ladder.
| Starter$99Diagnose | Audit$1,500Diagnose | Monitor$249/moRun | Guided$999/moRun | Embedded$2,500/moRun | FractionalCustomLead | |
|---|---|---|---|---|---|---|
| Live competitive analysis | Once | Once, deeper | Monthly | Monthly | Monthly | Continuous |
| Competitors tracked | 3 | 5+ | 3 | 6 | 6+ | Custom |
| Written diagnosis and roadmap | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Founder + team interviews | · | ✓ | · | · | Included | ✓ |
| What-changed memo | · | · | ✓ | ✓ | ✓ | ✓ |
| Priority question answered | · | Once | 1 / mo | Async | Direct | Continuous |
| Monthly working call | · | · | · | 45 min | Biweekly | Weekly |
| We draft or review your assets | · | · | · | ✓ | We produce them | ✓ |
| Hands-on execution | · | · | · | · | ✓ | ✓ |
| Owns the number | · | · | · | · | · | ✓ |
| Hires and manages doers | · | · | · | · | · | ✓ |
| Price | $99 once | $1,500 once | $249/mo | $999/mo | $2,500/mo | Custom |
No. Most people start with the $99 Starter Report because it is the lowest-risk way to see the thinking, but you can begin at any rung. The ladder is there so you climb only when you actually need more, not because you were funneled into it. If you already know you want a Fractional CMO, book a strategy call.
How much of the work we do. Diagnose is a one-time read on where you stand. Run is the always-on productized layer that keeps the diagnosis current and gives you a strategist on call. Lead is a senior operator (a Fractional CMO or CRO) who takes accountability for the number, runs the plan, and hires the doers. The data and the roadmap run through all of them. What changes is who owns the doing.
Yes. Upgrade when you want more, cancel or step down when you want less. The productized subscriptions (Monitor, Guided, Embedded) cancel any time from your Stripe customer portal. Retainer engagements are month-to-month with 30 days notice.
Because the scope of a retainer varies more than a subscription does. Some engagements are 20 hours a month leading an existing team, some are 40 hours a month building a new one. We scope on the strategy call, quote a flat monthly fee, and stick to it. Anchor: most Fractional CMO engagements land between what you would pay for the Embedded subscription and what a full-time CMO would cost.
Live Ahrefs API data pulled at the time of each report: domain rating, organic keyword count, estimated monthly traffic, and the top traffic-driving keywords for you and your competitors. Plus the intake answers you provide, and for the Audit and up, interviews with your team.
Usually within a few hours, the same day in almost every case. We pull the data, run the analysis, and Bill reviews it before it goes out. Always within 24 hours.