Bill Colbert has built AI-native GTM systems generating $127M+ in pipeline across 38 B2B engagements. A discovery call takes 30 minutes. No pitch deck. No intake form.
30 minutes · No commitment · Available within 2–4 weeks
Most fractional CMO engagements at Treetop are B2B companies between $5M and $50M with a working revenue motion to rebuild around AI. If you're earlier than that, the CMO quiz will tell you where you stand.
B2B company at $5M–$50M ARR with a working revenue motion
Pipeline is founder-dependent — you need it to pull without you
Board is asking for AI-GTM strategy and you need to show progress
Bought AI tools (Clay, Gong, Apollo) but they're not connected
Full-time CMO hire is 6+ months away or not the right next step
Not a fit: Companies still finding PMF, pre-revenue, or looking for someone to execute a strategy rather than build one. A fractional CMO requires a working motion to transform.
You get a documented, working GTM architecture your team owns — not a strategy deck that lives in a Google Drive folder. Every engagement ends with a full handoff.
A living ICP model that refines from win/loss data and intent signals — not a static document that goes stale in 90 days.
Outbound that fires on intent signals, not on a calendar schedule. True personalization at scale. Your team touches accounts the system has already pre-qualified.
Dashboards connecting every GTM activity to revenue. You can tell your board exactly what your AI investment is producing.
Automations and AI-powered handoffs that let a leaner team produce 3–4x the qualified pipeline without adding headcount.
Most engagements start within two to four weeks of a first call. The fastest path is a 30-minute discovery conversation — no intake form, no pitch deck.
30 minutes. We look at your current GTM motion, where the gaps are, and whether there's a fit. No commitment required.
We define the engagement: deliverables, timeline, and communication cadence. Most engagements start within two weeks of this conversation.
Weeks 1–6: audit the current state and implement the AI-native GTM architecture — ICP model, outbound system, pipeline intelligence.
Weeks 7–12: build the board narrative, own the reporting, and hand off a fully documented system your team runs independently.
| Factor | Fractional CMO | Full-Time CMO | Marketing Agency |
|---|---|---|---|
| Time to start | 2–4 weeks | 3–6 months + 90-day ramp | 2–4 weeks |
| Monthly cost | $8K–$15K | $17K–$29K salary only | $5K–$20K |
| Equity required | None | 0.5%–2% typical | None |
| Accountable for | Pipeline outcomes | Revenue & board metrics | Deliverables |
| Owns GTM strategy | ✓ | ✓ | ✗ |
| Manages your team | ✓ | ✓ | ✗ |
| Reports to board | ✓ | ✓ | ✗ |
| Knowledge transfer | Built for handoff | Leaves with the person | None |
Define the outcomes you need; find candidates with proven B2B experience at your revenue stage; conduct a discovery conversation focused on their approach and results; align on scope and compensation; start with a defined 90-day sprint. At Treetop, it starts with a 30-minute call — no intake form, no pitch deck.
Specific track record at B2B companies at your stage ($5M–$50M); ability to own GTM architecture, not just advise; experience building AI-native revenue systems; a defined approach to knowledge transfer; and accountability for pipeline outcomes, not deliverables.
2 to 4 weeks from signed engagement — significantly faster than a full-time CMO hire. Treetop engagements begin with a diagnostic sprint in the first two weeks, so architecture work starts immediately after kickoff.
$5,000 to $20,000 per month depending on scope and seniority. Most B2B companies at $5M–$50M pay $8,000 to $12,000 per month for a full-scope engagement. Treetop scopes after a discovery call.
An agency executes activities and is accountable for deliverables. A fractional CMO operates as a leadership team member, owns GTM strategy, manages agencies, reports to the board, and is accountable for pipeline and revenue outcomes.
An honest look at your GTM motion, where the transformation opportunity is, and whether a fractional CMO engagement is the right vehicle to get there. No commitment required.
30 minutes · No pitch deck · bill@treetopgrowthstrategy.com