Real prompts for content briefs, email sequences, ad variants, landing pages, ICP work, and repurposing — the workflows that actually compound for a marketing team. Each one annotated with when to use it and what the output should look like. Pair with a Claude Project loaded with your brand voice and example wins.
You're helping me build an operational ICP for [COMPANY]. We sell [PRODUCT] to [WHO]. Here are 5 of our best customers and a sentence about each: [PASTE] Here are 3 customers who churned or were a bad fit: [PASTE] Build a structured ICP with 15-20 fields covering: firmographics (size, industry, geo), technographics (tools they use), psychographics (priorities, pain), and timing signals (when they're most ready to buy). Output as a table I can paste into Notion. Each field has: definition, why it matters, where to find this data.
Build a buyer persona for [TITLE/ROLE] at companies that look like [ICP SUMMARY]. Cover: - Top 3 priorities for this role this quarter - Top 3 things they're measured on - What they actually do during a typical day (be specific) - What's currently broken or annoying about their work - Where they go to learn (publications, podcasts, communities) - What language they use to describe their problems (in their words, not marketing speak) - What objections they bring to vendors like us - What "great" looks like to them in their role Make it specific enough that a salesperson reading this knows exactly how to talk to them.
Here's our current homepage headline and subhead: [PASTE] Here's how 3 competitors describe themselves: [PASTE] Here's our actual differentiator (what we tell prospects in calls): [PASTE] Tell me: 1. What our current messaging is actually claiming (your interpretation, not mine) 2. Which parts could be said by any of our competitors 3. Three sharper headlines that lead with our actual differentiator 4. The specific words to remove because they're category-generic 5. The single change that would most increase clarity for a first-time visitor
Build a content brief for an article on [TOPIC] targeting [PERSONA]. Include: - Working title (3 variants) - 1-paragraph reader hook (what makes someone keep reading past the first paragraph) - 5-7 H2 section headings — structured argument, not a list of disconnected points - Specific examples / proof points to use under each section - 2-3 internal links from our existing content - SEO keyword targets (primary + 3-5 secondary, semantic-related) - Word count target based on existing top-ranking content for the keyword - The ONE thing the reader should remember when they finish
Write a first draft using the brief in the knowledge base. Voice: [voice rules from brand guide]. Sentences vary in length. No "in today's rapidly evolving landscape" openers. No "it's important to note that." Cite specific examples — invent them if needed but flag with [example: verify]. Structure the argument so each section builds on the last. The reader should feel pulled forward, not surveyed across bullet points. Target [X] words. Don't pad. If a section can be 100 words instead of 200, make it 100.
Here's an article we published: [PASTE] Build a LinkedIn carousel from it. 8 slides: - Slide 1: Hook (one sentence, contrarian or specific stat) - Slide 2: The problem - Slides 3-6: The 4 key insights (one per slide, each with a specific example) - Slide 7: The implication - Slide 8: CTA back to the full article For each slide, give me: - Slide title (5-7 words, punchy) - Body copy (30-40 words max) - Visual concept Tone: confident, direct, no jargon.
Build a 5-email nurture sequence for someone who just [TRIGGER: downloaded our guide on X / signed up for our newsletter / completed our quiz]. For each email: - Subject line (under 50 chars, no clickbait) - Preview text (under 90 chars) - Body (200-300 words, conversational, single CTA) - Send timing relative to the trigger The arc should move from value-give to soft-pitch over the 5 emails — never going harder than "here's how we'd think about your situation; want to talk?" Avoid: "Are you struggling with X?" "Imagine if you could..." "Here are 5 tips."
Draft this week's newsletter for our audience of [PERSONA]. Topic this week: [TOPIC]. Structure: - Subject line (under 50 chars, intrigue without clickbait) - Open with a specific moment, not a generalization - One main idea, 200-400 words - 1-2 short examples or data points - One thing the reader can act on this week - Close with a single CTA (read more / reply with thoughts / book a call) Voice: like a smart colleague talking, not a marketing automation tool. Vary sentence length. No section headers — let it read as one continuous thought.
Generate Google RSA assets for a campaign targeting [KEYWORD]. We sell [PRODUCT] to [PERSONA]. Generate: - 15 headlines (max 30 chars each) — mix specific outcomes, social proof, and category framing - 4 descriptions (max 90 chars each) - 4 sitelinks with brief descriptions - 4 callout extensions (max 25 chars each) Constraints: no all-caps. No exclamation points except in one variant. Avoid "transform" "revolutionize" "unlock." Include numbers where credible.
Build a landing page for [OFFER] targeting [PERSONA] coming from [TRAFFIC SOURCE]. Output: 1. Hero headline + subhead (specific, outcome-focused, not vague) 2. The single proof element above the fold 3. 4 short benefit sections (problem → our approach → outcome) 4. Social proof block (suggest what to include if we don't have explicit data) 5. FAQ section (5 questions a real prospect would ask) 6. Single conversion-focused CTA — repeated 2-3 times throughout the page 7. What NOT to include (common landing-page filler that hurts conversion) Voice: confident, specific. No generic enterprise speak.
Campaign data: [PASTE metrics — spend, impressions, clicks, conversions, by channel] Campaign hypothesis: [PASTE original goal/theory] Write the campaign post-mortem: 1. What we predicted vs. what happened (be specific with numbers) 2. The single most surprising finding 3. What worked — and why we think it worked 4. What didn't work — and what likely explains it 5. What we'd do differently next time 6. What we should test next as a result of what we learned Tone: honest, specific. If the campaign was bad, say so. Don't dress up failure as "learning opportunities."
Build a 90-day content calendar for [COMPANY]. Our positioning: [PASTE]. Our primary persona: [PASTE]. Our top-of-funnel keyword targets: [PASTE]. Output a table: - 12 pieces of content (1 per week) - For each: working title, content type (article/video/carousel/long-form), primary keyword, persona target, distribution channel, why this piece now Distribute across: - Top-of-funnel discovery content (~40%) - Mid-funnel decision content (~40%) - Bottom-of-funnel proof/case content (~20%) Group thematically across the 90 days — don't make it feel random.
Drop these into a Claude Project loaded with your brand voice guide, your top-performing existing content, and your competitor positioning notes. With those inputs, the prompts above produce outputs 5x better than running them in a blank Claude chat.
See How to use Claude for marketing for the full setup or have Treetop build the Marketing Project for your team.