Buyer's question

Fractional CMO Austin TX Austin-based, working with B2B operators here.

Treetop is based in Austin and works with B2B mid-market companies across Texas. If you're a B2B founder or CEO between $3M and $30M ARR considering a fractional CMO, here's the Austin-specific context and how to think about the engagement.

Short answer

Treetop offers fractional CMO services in Austin, TX and across Texas. Engagements typically run $8K-$25K/month for B2B mid-market companies needing senior marketing leadership without a full-time hire. We work in-person in Austin and remote elsewhere.

Why Austin's B2B market is unique

Austin's B2B ecosystem in 2026 is meaningfully different from the Silicon Valley playbook. The market is larger and more diverse than it gets credit for — strong SaaS scene, but also financial services, logistics, professional services, healthcare tech, and growing manufacturing/industrial B2B.

Practical implications for marketing leadership:

Buyers expect more substance, less hype. Bay Area marketing speak lands flatter here.
Talent market is mid-sized but high quality. Strong fractional and operator pool.
Capital is patient enough to allow real strategy, but operators expect ROI on a defined timeline.
The market is large enough to test ideas locally, small enough to know who's doing what.

Treetop's Austin engagement model

In-person where it matters. Kickoff in person; quarterly on-site; otherwise structured remote rhythm.
1-2 days per week typical. Fractional means fractional — defined cadence, not always-on.
Builder profile. We ship work; we don't just present strategy.
AI-fluent. Modern fractional CMO work compounds with AI workflows. We bring those.
12-18 month commitments typical for compounding outcomes.

When to consider Treetop specifically

You're a B2B founder/CEO at $3M-$30M ARR.
You're in or willing to engage with Austin or Central Texas.
You want senior marketing leadership without a $300K+ full-time hire.
You want a fractional CMO who personally uses AI tooling, not just talks about it.
You can commit \$8K-\$25K/month for 12-18 months.

Specific Austin/Texas markets we work in

B2B SaaS — Austin is dense with mid-market SaaS that fits our profile.
Financial services / fintech — strong Austin presence.
Healthcare tech — growing rapidly here.
Logistics, supply chain B2B — meaningful Texas-specific clusters.
Professional services firms — consulting, legal, accounting, architecture.

FAQ

Are you Austin-based?

Yes — Treetop is based in Austin, TX. Bill Colbert is the founder.

Do you work with companies outside Austin?

Yes — we work with B2B mid-market companies across Texas and remotely with US-based clients.

What's a typical fractional CMO engagement cost?

\$8K-\$25K/month depending on time commitment and scope. Typically 12-18 month engagements.

Do you offer fractional CRO services too?

Yes — fractional CRO engagements available for B2B companies whose sales/CS/RevOps alignment is broken.

How do I start an engagement?

Book the \$1,500 AI Audit as a low-commitment first engagement, or schedule a call directly.