Treetop builds AI-native go-to-market systems for B2B companies at $5M–$50M ARR — Austin-based, 90-day engagements, pipeline accountability from day one.
The Austin tech market has scaled fast — hundreds of B2B companies between $5M and $50M ARR, many with founder-led GTM that worked at $2M but is limiting growth at $15M. A full-time CMO hire doesn't make sense yet. A fractional CMO does.
Treetop is based in Austin and works primarily with B2B companies in Texas and nationally. The engagements are remote-first by design — strategy sessions, board reporting, and team leadership don't require physical presence.
Founder is still the primary marketing driver
Board is asking for pipeline attribution you can't produce
AI tools in the stack but no connected GTM architecture
Pipeline varies 30%+ quarter over quarter with no clear explanation
Need a full-time embedded marketing leader (40+ hrs/week)
Still pre-PMF and figuring out product-market fit
Treetop doesn't do ongoing retainers without a clear build phase. We come in, build the AI-native GTM architecture, and transfer it to your team fully documented.
Your ideal customer profile rebuilt as a live model — updated continuously on funding events, job postings, technology changes, and intent signals. Targeting who's in-market today, not who was in-market 18 months ago.
Outbound sequences that fire when target accounts show behavioral signals — not on Day 1/3/7 calendars. Reply rates and conversion rates that reflect the difference between interruption and relevance.
An attribution infrastructure that connects marketing activity to pipeline and closed revenue automatically. Board-ready reporting that doesn't require manual assembly at quarter-end.
AI handles first-pass lead qualification before routing to sales. Every lead gets an immediate response at any hour. Sales gets involved at the right moment, not for every inbound contact.
Treetop Growth Strategy is a fractional CMO practice founded by Bill Colbert in Austin, Texas. We work with B2B companies at $5M–$50M ARR across SaaS, services, and tech — building AI-native GTM systems that outperform the traditional motion without the overhead of a full-time C-suite hire.
Yes. Austin has a strong concentration of B2B technology companies and startups that are well-served by fractional CMO engagement — particularly at $5M to $50M ARR where strategic marketing leadership is needed but full-time CMO hiring is premature. Treetop Growth Strategy is based in Austin and provides fractional CMO services specifically to B2B companies at this stage.
Owns go-to-market strategy, builds demand generation systems, oversees the marketing team and agencies, and is accountable for pipeline and revenue outcomes — typically 20-40 hours per month. For Austin's B2B tech market specifically, this often means rebuilding GTM from a traditional motion to an AI-native one: dynamic ICP, intent-signal outbound, automated attribution, and AI-first lead qualification.
Fractional CMO services typically cost $5,000 to $15,000 per month. Treetop Growth Strategy runs 90-day engagement sprints that deliver a fully built AI-native GTM system — ICP model, outbound infrastructure, pipeline attribution, AI-first qualification — at a fixed engagement fee.
No. Treetop engagements are remote-first by design. Strategy sessions, board reporting, team leadership, and agency management all happen via video and async communication. We can meet in-person in Austin for key milestones or presentations when it makes sense.
30-minute discovery call. We'll tell you whether the engagement is a fit and what the first 90 days would look like.
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