Free · 140 line items · 8 categories

Gym startup budget template.

A complete 2026 gym startup budget template — 140 line items across 8 categories. Designed to be copied into your own spreadsheet. Use the typical-range columns as starting points; replace with your actual quotes as you collect them.

By Bill Colbert · Founder, Treetop Growth Strategy
Updated May 2026 · Read the full cost guide

How to use this template:

1. Select all (Cmd-A / Ctrl-A) → copy → paste into Google Sheets or Excel.

2. The template pastes as structured rows; format columns as currency.

3. Replace the "Typical range" column with your actual quotes as you collect them.

4. Add a "Total" cell at the bottom of each category and a grand total at the bottom of the sheet.

5. Use the interactive calculator for a quick estimate; use this template to build your actual working budget.

Category 1 · 22 line items

Facility (lease + buildout)

Facility

Typical total: $25K-$750K depending on size, market, buildout level
Line itemNotesTypical range
Security deposit2-3 months rent typical$10K-$50K
First month rentPro-rated in some cases$3K-$25K
Last month rentOften required at signing$3K-$25K
Lease commission (if broker)Usually landlord pays$0-$15K
Lease legal reviewHighly recommended$1K-$4K
Architect / space plannerRequired for permits$3K-$25K
Permit feesVaries by jurisdiction$1K-$15K
General contractorLargest buildout line item$15K-$400K
HVAC (gyms have unique needs)Often biggest single buildout cost$5K-$80K
Plumbing (showers, bathrooms)Showers add substantial cost$3K-$80K
ElectricalGym lighting + outlets + AV$5K-$40K
Flooring (rubber, turf, hardwood)$3-$8/sq ft typical$5K-$60K
MirrorsMajor aesthetic line item$2K-$15K
Lighting fixturesBeyond electrical install$2K-$15K
Sound systemQuality matters for boutique$2K-$20K
Paint & finishes$2K-$15K
Storage / back-of-house$1K-$8K
Reception desk & furniture$1K-$10K
Locker room buildoutIf included$5K-$60K
Signage (interior + exterior)$2K-$20K
Security systemCameras + access control$2K-$15K
Contingency on buildout (10-20%)Always add thisvaries
Category 2 · 28 line items

Equipment

Equipment

Typical total: $15K-$510K depending on format
Line itemNotesTypical range
Treadmills$3K-$8K each commercial-grade$0-$80K
Stationary bikes$1.5K-$4K each$0-$50K
Rowers (Concept2 standard)$1.1K each$0-$15K
Ellipticals / stair climbers$0-$40K
Assault bikes / ski ergs$1K-$2.5K each$0-$15K
Squat racks / power racks$1K-$5K each$0-$25K
Pull-up rigs / wall systems$2K-$20K
Benches (flat, incline, adjustable)$1K-$8K
Olympic barbells$200-$800 each$1K-$10K
Bumper plates$2K-$15K
Iron plates / weight tree$1K-$8K
Dumbbells (full set)Major expense for full set$3K-$25K
Kettlebells$1K-$5K
Cable machines / functional trainers$2K-$8K each$0-$30K
Pin-loaded selectorized machines$0-$80K
Reformers (Pilates studios only)$3K-$8K each$0-$140K
Spin bikes (cycling studios)$2K-$4K each$0-$160K
Yoga props (blocks, straps, bolsters)$0-$3K
Barre + barre studio props$0-$5K
TRX / suspension trainers$0-$5K
Mats, balls, bands, rollers$1K-$8K
Boxing equipment (if applicable)$0-$15K
Member-facing tech (heart rate, screens)$0-$50K
Tool kit + maintenance equipment$500-$3K
Cleaning supplies + initial stock$300-$2K
Water dispensers / hydration$500-$3K
Equipment installationOften required for big pieces$500-$5K
Equipment delivery / freight$500-$5K
Category 3 · 14 line items

Licensing, permits, insurance

Licensing, permits, insurance

Typical total: $10K-$50K Year 1
Line itemNotesTypical range
LLC / S-Corp formationFiling fees + legal$500-$2K
Federal EINFree directly with IRS$0
State business registration$100-$1K
Local business license$100-$2K
Building permits$1K-$15K
Health & safety permits$500-$3K
Fire department inspection / permits$200-$2K
Liability insurance (Year 1)$2K-$8K
Property insurance (Year 1)$1K-$5K
Workers comp (per state)$1K-$10K
Disability insurance (some states)$500-$3K
Music licensing (ASCAP/BMI/SESAC)$1K-$2K each typical$1K-$4K
Franchise fee (if applicable)CrossFit: $3K/yr; major franchises vary$0-$60K
Trademark / brand legal (optional)$1K-$5K
Category 4 · 16 line items

Software & technology

Software & technology (Year 1)

Typical total: $5K-$17K Year 1 (AI-native stack)
Line itemNotesTypical range
Gym CRM / management systemMindBody, Glofox, Pike13, Zen Planner$2K-$8K/yr
AI agent platformfitagentic.ai: lead nurture, retention, member coaching$3K-$12K/yr
Payment processing setupPlus 2.9% + 30¢ per txn$0-$500
POS hardware (if retail)$0-$3K
Door access / check-in system$500-$5K
WiFi setup + commercial-grade router$300-$2K
Computers / tablets for front desk$1K-$5K
Member-facing app (if separate from CRM)$0-$5K/yr
Email service (likely bundled w/ CRM)$0-$2K/yr
SMS service (likely w/ AI agent)$0-$1K + per-message
Accounting software (QuickBooks etc)$300-$1K/yr
Payroll software (if W-2 staff)$0-$1K/yr
Website hosting + domain$200-$1K/yr
Scheduling software (if separate)$0-$2K/yr
Programming software (CrossFit, PT)SugarWOD, TrueCoach, Trainerize$0-$3K/yr
Video / streaming (if remote offerings)$0-$5K/yr
Category 5 · 12 line items

Pre-launch staff & setup

Pre-launch staff & setup

Typical total: $5K-$40K pre-launch (excluding ongoing salaries)
Line itemNotesTypical range
Staff recruiting / job postings$200-$2K
Background checksPer hire$50-$300/each
Coach / instructor onboarding payPre-launch hours$1K-$15K
Front-desk training time (if applicable)$500-$5K
Coach certifications (if reimbursed)$0-$5K
Staff uniforms / dress code$300-$2K
Owner training (franchise required)$0-$10K
Mentor / coach for ownerHighly recommended for first-time owners$0-$10K
Operating procedures / SOP development$0-$5K
AI agent platform trainingUsually included w/ platform$0-$2K
Soft-launch period staff hoursPre-grand-opening$1K-$10K
Misc HR setup$300-$2K
Category 6 · 18 line items

Marketing & pre-launch

Marketing & pre-launch

Typical total: $15K-$80K
Line itemNotesTypical range
Logo / brand identity design$1K-$8K
Brand guidelines / style guide$500-$5K
Website design + build$1K-$15K
Professional photographySpace + members + classes$1K-$8K
Video production$1K-$15K
Pre-launch paid ads (Meta, Google)$5K-$25K
Print collateral (flyers, brochures)$300-$3K
Local print / billboard advertising$0-$10K
Direct mail (neighborhood)$500-$5K
Launch event(s)Open house, founding member event$1K-$10K
Founding member promotional pricingOpportunity cost$2K-$20K
Influencer / community partnerships$500-$10K
PR / press kit$0-$5K
Google Business Profile setupFree directly$0
Social media accounts + initial content$300-$3K
Email marketing setup (segmentation, flows)$0-$3K
Referral program setup$0-$2K
Pre-launch lead magnet (intro offer)$200-$2K
Category 7 · 22 line items

Working capital (operating reserve, months 1-6+)

Working capital — first 6 months

Typical total: $40K-$400K depending on format and reserve months
Line itemNotesTypical range
Rent (monthly × reserve months)Largest single line typicallyvaries
Utilities (electric, water, gas)$800-$3K/mo for typical gym$5K-$20K
Internet$300-$1.5K
Owner salary (modest, even nominal)$0-$60K
Front-desk / admin staff (if applicable)$0-$50K
Coach / instructor payPer-class typical$5K-$50K
Personal trainer commissionsIf on-staff$0-$30K
Software subscriptions (monthly portion)$3K-$12K
Ongoing paid ads$5K-$30K
Cleaning service$1K-$10K
Maintenance / repairs (equipment)$500-$5K
Equipment financing payments$5K-$30K
Insurance (pro-rated)$2K-$10K
Music licensing (pro-rated)$500-$2K
Accounting / bookkeeping$1K-$5K
Legal (ongoing)$500-$3K
Office supplies / consumables$500-$3K
Banking / merchant fees$500-$3K
Towel service / laundryIf you provide towels$0-$8K
Member gifts / referral rewards$500-$5K
Owner training / continuing education$0-$5K
Personal owner expenses (lost wages bridge)Often the biggest hidden linevaries
Category 8 · 8 line items

Contingency

Contingency (10-20% of total)

Typical total: $15K-$200K depending on overall budget size
Line itemNotesTypical range
Buildout cost overrunsAlmost always happens10-20% of buildout
Permit delays (additional rent)1-2 months rent
Equipment delivery delays / replacements5% of equipment
Pre-launch marketing overrun10-20% of marketing
Membership ramp slower than expectedMost common failure cause2-4 months ext WC
Unexpected legal / professional fees$1K-$10K
Equipment repairs in first 6 months$500-$5K
Vendor surprises / hidden costsTrust nobody's quote at face value$1K-$10K
Want to know the structural cost lever you should focus on?
The AI-native operational model is the single biggest difference between viable and struggling first-year operators. AI agents (purpose-built platforms like fitagentic.ai) handle the lead-nurture and member-comms work that traditionally required 1-2 front-desk hires.
Read the coach-to-owner playbook → Full cost guide
What you will deploy on day one
The operational layer the AI-native model is built on.

The cost math above assumes AI agents handle lead nurture, no-show recovery, member retention monitoring, and member-facing coaching. Here is what that looks like in practice — the workflows fitagentic.ai is purpose-built for.

The prospect-to-member AI playbook · Why group fitness drives retention · AI for gym lead nurture · Fitness AI tool reference