Should you bring in an outside AI implementation partner or build the capability internally? At $5M-$50M B2B, the right answer is usually 'both, sequentially', partner first to compress time-to-value, internal capability built during and after. Here's the decision framework.
Partner first for the first 1-3 workflows; build internal capability during the engagement; transition to internal ownership at 90-180 days. Trying to start internally usually wastes 60-120 days on trial-and-error that a partner would compress. Trying to outsource everything indefinitely usually wastes money and creates dependency.
The math usually favors the hybrid: partner compresses time-to-value, internal capability ensures sustainability.
Reference checks with similar clients; demand to see real deliverables from past engagements; ask about their handoff process.
At <50 people, usually no, not enough work to justify. At 100+, sometimes.
Sometimes works. Have the conversation openly; partners with high turnover view this as normal.
B2B at \$5M-\$30M: small specialized firm (under 10 people). Larger orgs: mid-sized practice. Avoid Big-4 unless you specifically need the brand.
Yes, good partners help spec and source the eventual full-time hire as part of the handoff plan.
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