Austin, TX · In-Person Available

Austin's Fractional CMO
for B2B Growth

Senior marketing leadership for Austin B2B companies that are past early traction and ready to build something repeatable. No full-time hire required.

Start the Conversation → How It Works
Who This Is For

Austin B2B companies that have grown
past the founder-led sales stage.

You've got product-market fit. You're doing $5M–$50M. The problem isn't what you sell — it's that you don't have a repeatable, scalable way to tell the market about it.

🏗️
SaaS & Tech Companies
You need positioning that translates to pipeline, not just a prettier website. Product-led growth needs a marketing layer to work at scale.
⚖️
Professional Services
Law firms, consultancies, agencies. Business development has been founder-led. Time to build a system that doesn't depend on one person's Rolodex.
🏭
Mid-Market Manufacturing
Austin's manufacturing base is modernizing fast. Digital marketing for industrial B2B is its own discipline — we know it.
🔬
Life Sciences & Biotech
Domain-specific, compliance-aware marketing. Austin's LS ecosystem is growing. Your marketing should reflect the sophistication of your science.
What You Get

This isn't consulting. It's embedded
marketing leadership.

A fractional CMO from Treetop works inside your business — attending your leadership meetings, owning your marketing strategy, and accountable to your pipeline.

01
Marketing Strategy & Positioning
ICP definition, competitive positioning, messaging framework. The foundation everything else is built on. Done right the first time.
02
Demand Generation Architecture
Content, SEO, outbound, events, paid — prioritized against your budget and timeline. No spray and pray. A real roadmap with real resource requirements.
03
Team & Vendor Management
We manage your marketing team and agency partners so you're not the bottleneck. Includes performance management and hiring when it's time to grow the team.
04
Sales & Marketing Alignment
The gap between marketing and sales kills more pipelines than bad leads do. We build the handoff processes, SLAs, and feedback loops that make both sides better.
05
AI-Native Marketing Operations
We implement Claude and other AI tools into your marketing workflows from day one. Not as an experiment — as operating infrastructure.
Fractional vs. Full-Time

Why Austin companies choose fractional
over hiring a full-time CMO.

Full-Time CMO Hire
$250K–$400K base salary + equity
3–6 month ramp before meaningful contribution
Single perspective, one set of experiences
High risk: bad hire costs 18+ months
Benefits, payroll taxes, recruiting fees
Hard to downsize when priorities shift
Treetop Fractional CMO
Starting from $8K/mo, no equity required
Week-one impact, day-one accountability
Pattern recognition across 20+ B2B companies
Low risk: cancel with 30 days notice
No benefits, no payroll taxes
Scale up or down as your needs change

The math usually isn't close. Most Austin companies at the $5M–$15M range get more from a great fractional CMO than they would from a mediocre full-time hire at 3x the cost.

Austin Market Context

Why local knowledge actually
matters in Austin B2B.

Austin isn't a generic B2B market. It has specific dynamics that affect your go-to-market in ways that matter.

The Talent Market
Austin's marketing talent pool is deep but expensive. Knowing who's worth hiring at what rates — and which agencies are actually good versus just well-branded — saves you six months of trial and error.
The Network Effect
Austin's B2B community is dense and well-connected. The right introductions at the Capital Factory, Austin Chamber events, or through the tech ecosystem can compress your sales cycle significantly.
In-Person Availability
We're based in Austin. Leadership meetings, board presentations, team workshops — we show up in person when it counts. That's different from a remote fractional who you never actually meet.
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Let's Talk

Ready to add a senior marketing
leader to your team?

Tell us where you're at and what you're trying to build. We'll come back with an honest assessment of whether fractional is the right fit.

We respond within one business day. No hard sell.

Good to meet you.

We'll be in touch within one business day.