Profitability-focused growth for DTC and omnichannel ecommerce brands. Performance marketing, retention, and brand strategy that scales without burning cash.
Schedule Ecommerce Strategy CallEcommerce marketing in 2025 is a profitability game. CAC is up across every channel, iOS privacy changes decimated attribution, and brands that relied solely on paid social are fighting for survival. A fractional CMO for ecommerce architects a diversified acquisition and retention engine built for sustainable unit economics.
Meta and Google CPMs have increased 30–60% in three years. Brands dependent on paid acquisition are watching margins compress.
Last-click attribution is broken. Fractional CMOs implement MER-based measurement and incrementality testing to make real budget decisions.
Most ecommerce brands over-invest in acquisition and under-invest in retention - despite repeat buyers having 5x higher LTV.
As brands expand to Amazon, wholesale, and retail, brand consistency and channel conflict become major strategic challenges.
Ecommerce engagements run 6–12 months at 20–30 hours per month. Deliverables include a channel audit, retention calendar, paid media strategy, and monthly performance reporting.
Fractional CMO retainers for ecommerce range from $7,500–$20,000/month. Full-time ecommerce CMOs at $5M–$30M revenue companies earn $180K–$300K+.
When to hire: Hire fractional when you're at $3M+ revenue, have proven product-market fit, and need strategic marketing leadership without the overhead of a full-time executive.
Look for someone with direct DTC experience who can speak about MER, cohort analysis, and LTV modeling - not just ROAS. They should have experience managing agency relationships and building in-house capabilities.
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