As VP Marketing, you are accountable for pipeline contribution and brand. AI is the leverage that lets a small team operate like a larger one. Here is the tactical playbook for what to deploy first, second, third.
Weeks 1-4: Foundation. Shared Marketing Claude Project with ICP, voice guide, top-performing content, brand positioning. Every team member starts using it for drafts.
Weeks 5-8: Content production scale. AI-enabled content workflows. Output goes from N pieces/month to 2-3N pieces/month with same headcount.
Weeks 9-12: Cross-channel coordination. Email, social, paid, content all operating off the same shared brain. Voice and message consistency improves dramatically.
Beyond 90 days: Optimization. A/B testing with AI hypothesis generation, lifecycle marketing automation, ABM-at-scale.
How to set up and use a shared Claude Project. Foundational.
How to write a marketing brief in Claude. See our guide.
How to edit AI content so it does not sound like AI. See our editorial guide.
How to use AI-generated outputs as drafts, not finished work.
Content output per FTE. Should double in 90 days.
Time-from-brief-to-published. Should compress 50-60%.
Brand voice consistency. Measurable via internal audit.
Pipeline contribution. Lagging indicator but the one CEOs care about.
, Bill Colbert, Treetop Growth Strategy