Design firms are full of talented people who spend a disproportionate amount of time on proposals, briefing documents, client communication, and status reporting. None of that is design work. AI can handle most of it, giving your team more time for the work they were actually hired to do.
Design firms using AI well target the administrative and business development layer: proposal writing, project briefing documentation, client communication, case study production, and new business outreach. AI does not replace the design - it removes the overhead around it. Total setup time is under a week.
AI does not replace the creative judgment, aesthetic sensibility, or strategic thinking that differentiate a great design firm. It removes the administrative overhead so those skills can be applied to more client work. The design stays human. The paperwork gets automated.