Communications directors operate at the intersection of speed and precision. AI accelerates the drafts so you spend your time on judgment, not typing.
Press releases and statements. Paste your key facts and context. Claude drafts a press release in AP style or your house format. First draft in 10 minutes. Works especially well for routine releases.
Holding statements and crisis messaging. When something breaks and you need language in 30 minutes, Claude can draft multiple holding statement options at different levels of disclosure. You choose the posture; it handles the language.
Message houses and briefing documents. Building a message house for a new initiative is a document Claude drafts well. Give it the strategic context, the audience, and the objective. First draft covers 70-80% of what you need.
Media briefing prep. Paste a list of known journalist questions and your key messages. Ask Claude to draft suggested answers at three different levels of detail.
For press releases: "Write a press release announcing [event]. Key facts: [list]. Tone: [professional / enthusiastic / measured]. Format: inverted pyramid with boilerplate at end. Target: [trade press / business press / consumer]. Length: 400-500 words."
For crisis statements: "We are responding to [situation]. Known facts: [list]. What we cannot confirm yet: [list]. Company position: [describe]. Write three holding statement options: minimal disclosure, moderate, and more transparent. Each under 100 words."
Time savings: Press releases: 90 minutes to 25 minutes. Message houses: 3 hours to 60-90 minutes. Holding statements under pressure: invaluable.
Claude does not know your legal constraints, your pending regulatory issues, or what you agreed not to say to a specific journalist. Every AI-generated comms draft needs a human review against your actual situation before anything goes out.
The style is often too smooth. AI-generated statements read like every other corporate statement. If your brand has a distinct voice, you will need to edit for personality. The structure is usually right; the texture needs work.