Direct comparison of these two tools. Where each wins, which to use for which job, what most teams should actually do.
Zapier for ease; Make for power
Strongest at: mature ecosystem and friendlier UX. Best fit for teams where this dimension matters most. Cost-effective for the use cases it handles best.
Strongest at: more power per dollar at scale. Best fit for teams where this dimension matters most.
Three questions to pick the right one:
Most teams should run both for different use cases. The cost of running multiple AI tools ($20-$60/seat combined) is trivial relative to the productivity gains from picking the right tool for each job.