COHORT 1 · OPENING JULY 2026

Rebuild your GTM motion around AI in 4 weeks — with a cohort of 20 other operators doing the same.

For B2B mid-market CMOs, CROs, and VPs who are tired of reading think-pieces about AI-native GTM and want to actually build one. 8 live sessions. Working templates. Peer accountability. You leave with a written plan and the early implementations running.

Join the waitlist → See curriculum
Why this exists

Most "AI strategy" content is theater. This is the work.

There are 10,000 think-pieces about AI-native GTM. There are zero programs where someone walks you, step by step, through rebuilding your specific company's GTM motion around AI — with peers in the room running the same exercise.

This cohort exists because the gap between "I read about AI-native GTM" and "I have an AI-native GTM motion running in my company" is enormous. The think-piece doesn't get you across it. A 4-week sprint with structure, templates, and 20 peer operators does.

By the end of week 4, you'll have rewritten your ICP, restructured your outbound motion, picked your pipeline-intelligence stack, and shipped at least one AI-native workflow into production. That's the bar.

What you'll build, week by week

4 weeks. 8 sessions. 1 complete GTM transformation.

01
Sessions 1–2 · ICP & Data Foundation
Rebuild your ICP from live signal

Most ICPs are written once and rarely referenced. AI-native GTM starts with an ICP that updates dynamically from conversion data, win/loss signal, and behavioral patterns. We rebuild yours in week 1 — using the same framework Bill uses with fractional CMO clients.

You leave week 1 with: a written AI-native ICP, a working scoring model, and the data pipeline blueprint to keep it current.

02
Sessions 3–4 · Outbound & Prospecting
Replace manual SDR motion with AI-native prospecting

Traditional outbound: 100 manually-researched accounts/week per SDR, 2% response rate. AI-native outbound: 2,000 signal-triggered accounts/week with personalized openers, 6%+ response rate. We design your version of this in sessions 3–4 — including which tools, what data sources, and how to integrate with your CRM.

You leave week 2 with: a documented outbound architecture, an intent-signal data stack, and a tested sample of AI-generated outreach.

03
Sessions 5–6 · Pipeline Intelligence
Make pipeline visible in real time, not at QBR

Most pipeline reviews surface problems after they're un-fixable. Week 3 is about building the real-time intelligence layer: at-risk deal flags, forecast variance alerts, win/loss patterns, and revenue attribution. We'll show you the architectural patterns and let you adapt them to your stack.

You leave week 3 with: a pipeline-intelligence architecture diagram, an attribution model that ties every GTM dollar to closed revenue, and at least one real-time alert running in your environment.

04
Sessions 7–8 · Team & Operating Model
Restructure the team for AI-native scale

AI-native GTM teams look different. Fewer SDRs, more revenue ops. Fewer marketing generalists, more workflow architects. Week 4 is about the org chart, the new role definitions, the comp structures, and the change-management plan for the next 90 days. Plus: how you measure ROI on the transformation so the CEO doesn't ask "where's the impact?" in month 3.

You leave week 4 with: a 90-day transformation roadmap, role redesigns, a board-ready ROI tracking framework, and your written AI-native GTM plan.

Who this is for

Be honest with yourself.

This is for you if

  • You're a CMO, CRO, VP Marketing, or VP Sales at a B2B company between $5M–$50M in revenue
  • You own a revenue number or marketing-sourced pipeline number
  • You've experimented with AI tools but don't have an AI-native motion
  • You're willing to do 4–6 hours/week for 4 weeks and actually ship work between sessions
  • You want to leave with a written plan and early implementations, not a certificate

This is NOT for you if

  • You're looking for AI 101 — this is a builder cohort, not an intro course
  • You don't have any authority to ship changes to your GTM motion
  • You want a passive video library (we have free content for that)
  • Your company is pre-revenue or early seed — the frameworks assume some scale
  • You can't commit to 2 live sessions per week for 4 weeks
Who's teaching this

Your instructor

Bill Colbert
Bill Colbert
Founder, Treetop Growth Strategy

Bill has spent 15+ years building B2B GTM motions — first inside companies as VP/CMO, now as a fractional CMO embedded with mid-market operators. He's been rebuilding GTM motions around AI since 2023, well before the category had a name. Treetop's case study library shows what these transformations look like in practice: 30% no-show recovery, 28% CAC reduction, 70% faster proposal cycles. The cohort distills the playbook into something you can build yourself.

Read Bill's full background →

The mechanics

Format & logistics

Cohort 1 starts July 2026. Waitlist members get $1,997 pricing (vs $2,500 list) and first-access to seat selection. We'll open public registration only if seats remain after waitlist sign-ups.

Common questions

FAQ

How is this different from just hiring you as my fractional CMO?

Fractional CMO engagements are 8–20 hours per week of Bill's time embedded with your team for 3–12 months. The cohort is 4 weeks of structured instruction with peers. The cohort is right if you want the framework and templates and have a team to execute. Fractional CMO is right if you want Bill in the chair with you running the transformation.

Why a cohort and not 1:1 coaching?

Two reasons. First, the peer dynamic. You learn faster watching 20 other operators apply the same framework to their different companies than you do being coached alone. Second, accountability — the cohort sees your homework. That's a stronger forcing function than a coach you can no-show.

What's the time commitment?

Two 2-hour live sessions per week for 4 weeks (16 hours live) plus ~2 hours of homework per week. Plan on 6 hours per week, total ~24 hours over 4 weeks.

When does the next cohort start?

Cohort 1 opens July 2026. Join the waitlist above for first access and $1,997 pricing. Cohort 2 is planned for October 2026 at $2,500 list.

What if I can't make a session live?

Every session is recorded and posted within 24 hours. Office hours run 2x/week for async catch-up. We've designed the format so you can miss 1–2 sessions and still finish cleanly. Missing more than that and you'll struggle.

Refund policy?

Full refund within 7 days of cohort start, no questions asked. After day 7, prorated through week 2. After week 2, the work is the work — we don't refund people who haven't done the homework.

Will you do a self-paced version?

Eventually. Not in 2026. The cohort dynamic is half the value in this version.

Can my company pay for this?

Yes. We send a real invoice (Treetop Growth Strategy LLC) suitable for accounts-payable. Most students expense it as professional development.

Lock in $1,997 and start building.

Cohort 1 opens July 2026. Waitlist members get $503 off and first access to seats.

Join the waitlist →