Treetop provides fractional CMO services for B2B SaaS companies at $5M–$50M ARR — AI-native GTM strategy, pipeline generation, demand gen infrastructure, and the senior marketing leadership that makes it all move.
Engagements start at $5K/month · No long-term contracts · Results within 60 days
Every Treetop engagement covers all five areas because they're interdependent. You can't fix pipeline without fixing ICP. You can't fix messaging without fixing ICP. It's a system, not a menu.
Compress your ideal customer profile to a tier model with specific job titles, firmographic triggers, and behavioral signals. The foundation everything else is built on.
Position your product around the buyer's problem, not your feature set. Build the messaging framework that makes your ICP feel understood before they ever see a demo.
Deploy the AI-powered content, distribution, and engagement systems that compound over time — without a full marketing team. Built for how B2B buyers actually research today.
Signal-based outbound that identifies in-market buyers and reaches them before your competitors. Multi-channel sequences built on intent data, hiring signals, and technology triggers.
Own the marketing function. Run the weekly rhythm, manage vendors, align with sales, and build toward the first in-house marketing hire when you're ready.
Treetop works with B2B SaaS companies that have a working product and early traction but haven't cracked the code on repeatable pipeline yet. Not early-stage pre-product, and not late-stage with a full marketing team already in place.
The sweet spot: $5M–$50M ARR, a sales team that's closing deals, and a GTM function that isn't generating consistent, qualified pipeline.
Strong product-market fit, but pipeline is inconsistent or founder-dependent.
Your team is creating content and running campaigns but sales still isn't seeing enough qualified opportunities.
You can describe your customer broadly but the specificity needed to drive messaging and outbound isn't there.
You've worked with agencies and consultants who deliver tactics. You need someone who owns the function.
Five areas: ICP development, GTM strategy and messaging, AI-native demand generation, pipeline generation and outbound, and full marketing leadership. Engagements are structured as monthly retainers with a defined scope — not hourly consulting.
B2B SaaS at $5M–$50M ARR with a working product, early traction, and a sales team — but without consistent pipeline or a functioning marketing system. Companies where the founder is still the primary source of marketing direction, or where marketing and sales aren't aligned on ICP.
Retainers start at $5,000/month for a defined scope. Full-time CMO equivalency runs $180K–$250K per year in total comp — Treetop delivers the strategic function at a fraction of that cost. Exact scope and pricing are discussed during discovery.
Agencies deliver deliverables. Treetop builds a function. The difference is ownership — a fractional CMO owns the strategy, manages the vendors, aligns with sales, and is accountable for pipeline, not page views. See the full comparison at /insights/fractional-cmo-vs-marketing-agency.
Minimum engagement is three months. Most clients run six to eighteen months — through the period of system-building and into the phase where an in-house marketing hire takes over. Treetop helps define the role, run the search, and hand off cleanly.
The CMO Readiness Quiz takes 4 minutes and tells you which of the four GTM pillars is holding you back. Free, no email required to see your score.