Written by Bill Colbert. No frameworks for framework's sake — just what actually works at B2B companies between $5M and $50M.
Responsibilities, scope, and what to expect — including the first 90 days and what a fractional CMO explicitly does not do.
Definition, how the model works, and how it compares to a full-time CMO hire, a marketing agency, and a marketing consultant.
Rates, pricing models, and how to evaluate ROI against a full-time CMO hire — including the numbers most articles skip.
Why traditional B2B GTM strategies break at scale — and the four-component AI-native architecture that lets a smaller team generate more pipeline.
Most B2B companies have added AI tools to their existing motion. That's not AI-native. Here's the four-part architecture that actually is — and how to tell which one you have.
Hiring too early creates overhead before there's a motion to optimize. Hiring too late means the CEO stays trapped in marketing. The framework for getting the timing right.
A marketing agency executes. A fractional CMO leads. The difference is who's accountable for pipeline outcomes — and that determines which hire creates more value at your stage.
Most fractional CMO job descriptions are poorly written full-time CMO postings with "20 hours/week" added. Here's the right structure, what to leave out, and a complete template.
The titles are used interchangeably at most B2B companies. They're not the same role. Here's how to tell which one you need — and what happens when you hire the wrong one.
Most demand gen playbooks were built for large teams with unlimited budgets. Here's the three-lever framework that actually works at the $5M–$50M stage.
6 questions about your company's stage, marketing motion, and challenge. Personalized CMO Readiness Score delivered to your inbox in under a minute.