WHAT IS INBOUND MARKETING?

In short, inbound marketing is about helping people solve problems.

When you understand a potential customer's pain points, you produce answers. Helpful answers. Answers people want to share with others.

When you add value at each step of the buyer's journey, you win.

Some common questions: 

"Will inbound marketing help my B2B lead generation?"

It definitely should help your B2B lead generation efforts. Rather than relying on cold calling and trade shows, inbound marketing helps prospects become aware, consider then ultimately decide on if your product or service is right for them.

"What's the difference between inbound and outbound?"

Outbound marketing is like going door-to-door, selling a product. Inbound marketing is when potential customers come to your door. Which would you rather have?

"Will inbound marketing help my social media marketing?"

Yes. We like to think of social media marketing more like, "social content distribution". We don't like to "do social media marketing". We like to understand our clients' customers really well, develop great content people find interesting and use social media to distibute that great content. 

"Will I get immediate results from inbound marketing?"

We have to be honest - you probably will not see "immediate results", as in, a boost in sales in the first week. Or even the first month. Inbound marketing is a long-term investment in your overall customer acquisition pipeline. But, an investment in content marketing will reep results for years and years. Inbound marketing is not the next shiny object. Inbound marketing is a new approach to delivering customers' value.