Lead generation should be an essential part of your health club’s marketing strategy. By generating leads, you can start marketing towards an audience that has shown interest in your club. Facebook lead generation can mean higher conversion rates and increased sales for your gym. But how do you do it? There are many avenues to go down when it comes to lead generation, but Facebook’s user friendly backend has made lead generation accessible to even the most unexperienced gym owners. Keep reading for tips on creating successful Facebook lead generation campaigns.
Lead Generation Ideas
Before you can start generating leads via Facebook, you need to come up with a game plan. Successful lead generation ideas are ones that incorporate creativity with eye-catching offers that your audience can’t pass up. Here are a few lead generation ideas to get your creative juices pumping.
Free Giveaways—Giveaways and contests that give your audience a chance to win a prize are excellent ways to generate leads. Instead of giving away cash or an unrelated product, focus on making your prize a product related to your gym or even a free membership. This way your leads will not just unsubscribe once the contest is over, but will have a genuine interest in health and fitness.
E-books & PDF downloads—Whether it’s a healthy recipe, a workout calendar, or an e-book on a health related topic, offering free downloads in exchange for leads’ contact information is a great strategy. You can use Facebook lead forms to make filling out the contact information easy and quick, making it more likely that you’ll have a high conversion rate. Free downloads is similar to giveaways, with the exception that every lead who signs up walks away with something.
Discounts—It’s hard for people to pass up a discount that’s too good to be true. While you’ll need to make your discounts worthwhile, don’t feel like you have to give away anything for free. Offering a free month of membership when you sign up for a year, or even a 50% discount are enticing ways to grab your audience’s attention and generate leads.
Appropriate Follow Up
Once your lead generation efforts start bringing in a stream of contacts, it’s vital that you follow up with them. One of the most effective ways to follow up with your leads is by starting them on a drip email campaign. Through Facebook, there is an option to integrate your lead’s email contact information into an email software like MailChimp. When you get this setup, your software will automatically funnel all of your leads into a list and send them a sequence of email marketing content.
Depending on what kind of leads your working with should influence the type of email marketing content you follow up with. Did you leads sign up for a giveaway? Sending them industry related information and tips is a good way to keep their interest and encourage them to sign up with your gym. If your leads are downloading free healthy recipe books, you know they’re interested in receiving content about how to live a healthier lifestyle. The appropriate follow up with your leads is the best way to ensure that they don’t automatically unsubscribe from your list and you can remarket to them down the road.
Private Groups on Facebook – how to put them to work for your club
Joining private groups on Facebook is a easy way to get directly to your target audience. There are countless groups dedicated to health and fitness in a variety of different niches. Depending on what services your health club or gym specializes in can tell you what kind of groups to search for. For example, if your target audience is people interested in holistic health you can search that keyword and find relevant Facebook groups.
The best thing about private Facebook groups is that you know the people there have already been targeted for you by their own self-identified interest in health and fitness. Once in a private group, you can begin to engage with the members and build trust and relationships. You never want to blast the group with advertisements or only talk about your facility. Instead, focus on providing relevant and high quality content that can indirectly generate leads.
Don’t take it on all yourself
Generating leads for your gym and health club with Facebook is an essential part of your marketing strategy. It’s also a part that takes a lot of time and energy to do well and be successful. If you’re serious about generating leads for your gym to increase your conversion rates and revenue, you might want to consider hiring an expert. Lead generation experts or marketing groups have the dedicated time and expertise to make sure your lead generation campaigns run smoothly and at full capacity. You want to look for marketing groups that have experience with your specific industry—gyms and health clubs—so you can be sure they have an understanding of your target audience and objectives.
