Facebook campaigns are a great way to up your company’s marketing strategy and expand the reach of your brand. While they may seem simple to do, Facebook Campaigns involve a lot of different steps and planning in order to be successful. Below we outline what you need to focus on in order to set up your Facebook Campaign and create a winning marketing strategy.
Content marketing plans are an essential piece of developing your marketing strategy, setting goals, and helping your business grow.
Topics: Content Marketing Agency, content marketing strategy
Generating leads for your sales team, increasing organic search traffic and building brand awareness should be as easy as taking a Sunday stroll with Ty Webb.
It can be hard to build a brand when you're concentrated on generating more leads to make the sales team happy.
However, if you're a B2B company who wants to do b2b facebook marketing, the two definitely don't have to be mutually exclusive.
You can create an amazing brand your customer's know and love while generating leads at the same time.
What's more, you can even do it with a single ad unit.
Don't believe me? I'll show you how. In this article, I'll review how to optimize ad campaigns to generate leads, build brand awareness and deliver value early in the purchase funnel.
Topics: b2b lead generation, Facebook Ads
Facebook is a powerful (the most powerful?) advertising platform with over a billion daily active users. A billion daily active users. Roughly 1/6th of the world's population. It's also a fantastic platform for B2B marketers who need to generate leads.
But we often meet people who say their leads never make it from marketing qualified (MQL) to sales qualified SQL. Why? It could be a number of factors. But if your MQLs are coming from a single initial form submission, free trial, content offer or otherwise, email marketing alone isn't going to cut it. Just think of where you could be and what you could be doing when you're on Facebook and see an ad. You may get a conversion, but what if the new prospect is on a first date and was just killing time waiting for the other person to get out of the bathroom? Chances are they've forgotten about your awesome eBook before it even arrives in your inbox.
Here we outline a few simple Facebook marketing pixel remarketing tactics you can use to warm up your leads after their initial entry into your system.
Topics: Facebook Ads
Topics: Facebook Ads
There's no shortage of content marketing ideas out in the universe. So many in fact, that focusing on one can cause a paralysis by analysis of sorts unless you have a process to get started.
The commercial fitness equipment industry has an especially wide range of content marketing opportunities. Not only can you create content that's of value for the equipment buyer, but you can also use content to create interest and add value for the end-user. The later can even work to influence the former.
Facebook Live gives the impression that people have to be on live. That's a bit of a misnomer because there is a lot you can do with your newly-created video content.
Topics: Facebook Ads, content marketing strategy
If you wish you had a blog, you're probably not alone. If you feel like you never have time to write, you're definitely not alone. When content marketing isn't your forte, it can be tough to know where to start. Hey - I can't just whip up a financial model for a real estate deal in an hour. We all have our strengths and weaknesses.
I want to outline a simple process anyone can follow to come up with content ideas --interesting content ideas, for their blog or website. There are few other marketing efforts that allow you to attract prospects in so many different ways.
Topics: content marketing strategy
Traveling to a trade show as an attendee has a cost to it. You pay to get in, but you also have travel, hotel, and food costs. To add to that, let's not forget the opportunity cost of time away from whatever else you could be doing. Depending on who you send, it can end up being the younger members of your team struggling to find their way to the next breakout session. Or to the parties that night.
So how do you justify the expenses to yourself or to your boss? Here's the thought process and formula I used recently while attending HubSpot's Inbound conference in Boston. Setting goals beforehand took me out of my comfort zone (in a good way) and sharpened my focus.
Topics: Customer Acquisition
Leads are really important, especially when you're a pet detective. Don't let them go to waste with bad lead nurturing.
Topics: lead nurturing
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